Motion Principles for Brand Launches

A launch is a moment, and motion is how you make a moment feel big. But motion without principles quickly turns into noise.

One signature move

Pick a single transition that feels like your brand and use it everywhere: in the launch film, the website and every social post.

Timing is personality

Snappy easing feels confident and energetic. Slow, soft easing feels premium and calm. Decide which you are before you animate anything.

Motion should explain, not decorate.

Design for the first three seconds

Most people decide whether to keep watching almost instantly. Lead with your strongest frame and let the story unfold from there.